Gia Khuong An

2PUBLICATIONS
2CO-AUTHORS
Consumer-oriented product or service developmentConsumer behaviour
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Publications (2)

|Jun 11, 2025
Uncovering the influence of social media marketing activities on Generation Z's purchase intentions and eWOM for organic cosmetics.

Gia Khuong An, Thi Thuy An Ngo

|May 28, 2025
Roles of logistics service quality in shaping generation Z customers' repurchase intention and electronic word of mouth in E-commerce industry.

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Frequent Collaborators

2 joint publications

Thi Thuy An Ngo

1 joint publications

Dang Khoa Dao