Weiyun Zhu

1PUBLICATIONS
5CO-AUTHORS
Consumer behaviour
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Publications (1)

|Jan 06, 2026
Marketing Strategies and Factors Influencing the Popularity of Alcohol Videos from Official Brand Accounts on Douyin: Content Analysis Study.

Yuchen Zhao, Lingyun Zhang, Chenyu Qian

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Frequent Collaborators

1 joint publications

Yuchen Zhao

1 joint publications

Lingyun Zhang

1 joint publications

Chenyu Qian

1 joint publications

Wenjie Guo