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Updated: Feb 19, 2026

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イベントロジックグラフに基づくオンラインブックユーザーの購入行動に関する研究

Bo Zhang1, Shiling Peng1

  • 1College of Publishing, University of Shanghai for Science and Technology, Shanghai, China.

PloS one
|February 17, 2026
PubMed
まとめ

この研究では,消費者心理と需要を理解するために,イベントロジックグラフ (ELG) を使用してオンライン書籍の購入行動を分析しています. 調査結果は,電子商取引の精密マーケティングを導くための購入ロジックチェーンを明らかにしています.

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