在线电子商务互动对基于大数据算法消费者满意度的影响

Li Li1, Lin Yuan2, Juanjuan Tian1

  • 1School of Management, Wuhan Donghu University, Wuhan 430212, Hubei, China.

Heliyon
|August 17, 2023
PubMed
概括

在线电子商务互动显著影响消费者满意度,特别是在时装零售业. 提高交互质量和算法透明度可以增强信任和忠诚度,但数据隐私至关重要.

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