网络传播在企业中演变的网络演变数字化和智能化转型:一个技术-组织-环境框架视角
Huan Hu1, Mingyu Zhao1, Xiaoyi Zhang1
1School of Economics & Management, Northwest University, Xi'an, China.
PloS one
|December 20, 2023
概括
本研究通过解决市场不确定性,优化了企业数字化和智能化 (EDI) 在中国的传播策略. 网络游戏模型显示,优化策略和特定的政府补贴显著提高了EDI的采用和收入.
科学领域:
- 经济学 经济学 经济学
- 系统科学 系统科学
- 管理科学 管理科学
背景情况:
- 企业数字化和智能化 (EDI) 对中国现代化至关重要.
- 市场和商业决策的不确定性阻碍了EDI的传播.
- 需要有效的战略来克服这些传播障碍.
研究的目的:
- 通过检查市场需求和政府政策协调,解决EDI传播的不确定性.
- 为企业开发和优化网络传播策略.
- 分析政府补贴和定价溢价对EDI采用的影响.
主要方法:
- 利用复杂的网络游戏理论建立一个技术-组织-环境框架.
- 构建了一个网络游戏模型来分析和优化传播策略更新规则.
- 研究了政府补贴和各种溢价对EDI传播的影响.
主要成果:
- 优化的网络节点战略更新规则导致EDI的市场扩散和平均收入增加.
- 产品定价溢价和反转的U形政府补贴对EDI传播和收入产生了重大影响.
- 其他溢价效应在影响EDI采用和收入方面没有显著的影响.
结论:
- 在市场不确定性下,优化的网络策略可以提高EDI传播和企业收入.
- 政府政策,特别是反向U形补贴和战略定价,对于促进EDI至关重要.
- 调查结果为政策改进和企业定价策略提供了建议,以提高EDI效率和回报率.
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