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Updated: Jun 29, 2025

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
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Published on: September 27, 2019

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扩大技术接受模型,并经验测试概念化的消费品接受模型

Katrin Förster1

  • 1Department of Mobility, Trade & Logistics, Zeppelin University, Friedrichshafen, Germany.

Heliyon
|March 28, 2024
PubMed
概括

这项研究成功地将技术接受模型 (TAM) 扩展到消费品,验证了一种新的消费品接受模型 (CGAM). 研究结果表明,感知到的有用性是消费者意图的关键,突出生活方式和功能成分.

关键词:
消费者的接受度 消费者的接受度消费者行为 消费者行为消费品验收模型 (CGAM) 是一种消费品验收模型.量化方法 量化方法技术接受模式的模型

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