数字营销中的低碳信息质量维度和随机森林算法评估模型
Weiji Gao1,2, Zhihua Ding3, Junyu Lu4
1School of Economics and Management, China University of Mining and Technology, Xuzhou, 221116, China. runingao@hotmail.com.
Scientific reports
|September 28, 2024
概括
本研究确定了低碳信息质量的三个关键维度:匹配,呈现和可解释性. 这些见解有助于数字营销人员促进可持续的消费者选择,并发展低碳市场.
科学领域:
- 环境科学 环境科学
- 营销 营销 营销 营销 营销
- 信息质量 信息质量
背景情况:
- 对于低碳生活方式的日益增长的需求需要有效的战略来实现可持续的消费者选择.
- 数字营销在塑造消费者行为以实现可持续发展方面发挥着至关重要的作用.
- 了解信息质量对于促进可持续消费至关重要.
研究的目的:
- 调查信息质量影响消费者行为在低碳生活方式的数字营销中的关键维度.
- 识别和定义高质量的低碳信息的核心组成部分.
- 开发一种评估低碳信息质量的模型.
主要方法:
- 混合方法方法集成接地理论和机器学习.
- 确定三个核心维度:匹配质量,呈现质量和可解释性质量.
- 基于随机森林算法评估模型的构建.
主要成果:
- 确定了低碳信息质量的三个维度:匹配,呈现和可解释性.
- 这些维度强调信息与消费者需求保持一致,清晰,准确和透明.
- 随机森林模型有效地评估低碳信息质量,并确定可持续的内容.
结论:
- 高质量的信息对于促进可持续的消费者选择至关重要.
- 数字营销人员可以利用这些发现来提高战略和消费者意识.
- 这项研究有助于低碳消费市场的增长.
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