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情感 (不) 注意:使用生理学来理解媒体选择
1Department of Communication, University of California, Los Angeles, Los Angeles, CA, USA.
概括
心理生理学激活影响了注意力和媒体回避. 虽然禁用通常是避免的先决条件,但激活也可能导致拒绝内容,这表明复杂的关系.
科学领域:
- 心理生理学 心理生理学
- 媒体心理学 媒体心理学
- 认知神经科学 认知神经科学
背景情况:
- 传统上,心理生理学正面地将激活与注意联系在一起.
- 最近关于新闻回避的研究表明,负面内容的激活可能会减少注意力.
- 相互矛盾的发现需要重新评估激活 - 注意 - 避免关系.
研究的目的:
- 调查激活对注意力和媒体回避的作用的不同期望.
- 探索增加和减少的生理活化如何与注意力和回避行为有关.
- 为了协调心理生理学和新闻规避文献的发现.
主要方法:
- 使用心理生理学措施的实验设计.
- 测量皮肤导电水平 (SCL) 和心率 (HR) 以评估激活.
- 分析受试者在对刺激的反应中选择媒介的选择.
主要成果:
- 禁用最常发生在避免内容的决定之前.
- 大约30%的时间,激活之前的决定转向远离内容.
- 研究结果表明,生理激活和媒体回避之间存在复杂的相互作用.
结论:
- 证实了心理生理学传播和新闻规避文献中以前的发现.
- 强调需要更细致的激活和媒体选择模型.
- 表明生理反应可以预测注意力和回避,但并不总是以直接的方式.
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