使用社交媒体建立公共卫生信任的障碍:定性分析.
Lia Pak1, Joie D Acosta2, Laura J Faherty1,3,4
1https://ror.org/00f2z7n96RAND, Boston, MA, USA.
Disaster medicine and public health preparedness
|September 26, 2025
概括
公共卫生从业人员在使用社交媒体时面临诸如缺乏培训,时间和恐惧等障碍. 解决这些问题对于重建公众信任和有效的紧急沟通至关重要.
科学领域:
- 公共卫生传播 公共卫生传播
- 社交媒体在公共卫生中的作用
- 健康 信任与行为
背景情况:
- 由于公众对卫生机构的信任下降,因此需要有效的沟通策略.
- 社交媒体的参与对于公共卫生工作人员的外展和紧急响应至关重要.
- 了解公共卫生从业人员采用社交媒体的障碍至关重要.
研究的目的:
- 识别阻碍公共卫生从业人员使用社交媒体的障碍.
- 探索整合社交媒体用于建立信任和沟通的观点.
- 为加强社交媒体参与公共卫生方面的战略提供信息.
主要方法:
- 与公共卫生从业者和专家进行了31次半结构面试.
- 采用快速的主题分析来确定共同的主题和障碍.
- 分析了使用社会生态框架 (个人,人际,组织,社会层面) 的障碍.
主要成果:
- 个人层面的障碍:缺乏训练,时间和恐惧.
- 人际障碍:有限的在线/离线关系.
- 组织障碍:资源不足和支持性政策.
- 社会障碍:公共卫生问题的政治化.
结论:
- 确定了可修改的因素,以改善公共卫生工作人员的社交媒体沟通.
- 强调了解决社交媒体采用障碍的现有举措.
- 强调需要持续投资,以支持在紧急情况下有效使用社交媒体来建立信任.
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