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Rebecca C H Brown1

  • 1Uehiro Oxford Institute, University of Oxford, Oxford, UK.

Ratio
|March 11, 2026
PubMed
概括

公共卫生风险沟通往往使用微妙的说服力,看起来是有信息的,但扭曲证据来推动行为改变. 这种不道德的方法违反了合作沟通规范.

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Routes of Persuasion02:20

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Persuasion Strategies01:52

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Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).
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Framing Effects03:26

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