在公共卫生风险沟通中使用"的"说服力
1Uehiro Oxford Institute, University of Oxford, Oxford, UK.
概括
公共卫生风险沟通往往使用微妙的说服力,看起来是有信息的,但扭曲证据来推动行为改变. 这种不道德的方法违反了合作沟通规范.
科学领域:
- 公共卫生 公共卫生
- 沟通研究 沟通研究
- 伦理学 伦理学 伦理学
背景情况:
- 公共卫生风险沟通越来越多地优先考虑直接的行为改变,而不是明智的决策.
- 现有的文献经常支持公共卫生领域的说服性沟通策略.
研究的目的:
- 批评公共卫生风险传播的"偷偷"的说服性质.
- 重新描述说服力,并将其与信息提供进行对比.
- 论证公共卫生领域合作性沟通的道德要求.
主要方法:
- 在公共卫生中说服和信息提供的概念分析.
- 对现有的健康沟通框架的批评.
- 基于沟通规范的伦理评估.
主要成果:
- 说服被认为是指向性的影响,可能是操纵性的.
- 许多公共卫生风险传播都是"地"的说服力,呈现出对证据的扭曲观点.
- 这种欺骗性的方法不符合合作沟通原则.
结论:
- "地"说服性的公共卫生风险沟通在道德上是有问题的.
- 需要更清楚地区分说服和信息.
- 公共卫生沟通应优先考虑透明度和尊重自主决策.
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