Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Videos

The return map: tracking product teams.

C H House, R L Price

    Harvard Business Review
    |December 10, 1990
    PubMed
    Summary
    This summary is machine-generated.

    Timeliness to market is crucial for new product success, surpassing initial costs. The Return Map framework enhances interfunctional teamwork and self-discipline for faster product development and improved metrics.

    Related Concept Videos

    You might also read

    Related Articles

    Articles linked to this work by shared authors, journal, and citation graph.

    Sort by
    Same author

    The variety and origin of materials accreted by Bennu's parent asteroid.

    Nature astronomy·2025
    Same author

    Environmental Changes Recorded in Sedimentary Rocks in the Clay-Sulfate Transition Region in Gale Crater, Mars: Results From the Sample Analysis at Mars-Evolved Gas Analysis Instrument Onboard the Mars Science Laboratory <i>Curiosity</i> Rover.

    Journal of geophysical research. Planets·2024
    Same author

    Linking taxonomy with environmental geochemistry and why it matters to the field of geobiology.

    Geobiology·2022
    Same author

    Evidence for a Diagenetic Origin of Vera Rubin Ridge, Gale Crater, Mars: Summary and Synthesis of <i>Curiosity</i>'s Exploration Campaign.

    Journal of geophysical research. Planets·2021
    Same author

    Ammoniation of Whole Cottonseed at Atmospheric Pressure and Ambient Temperature to Reduce Aflatoxin M<sub>1</sub> in Milk <sup>1</sup>.

    Journal of food protection·2019
    Same author

    In vitro and in vivo properties of the bovine antimicrobial peptide, Bactenecin 5.

    PloS one·2019

    Area of Science:

    • Product Development
    • Management Science
    • Business Strategy

    Background:

    • Time-to-market is a critical factor in new product success, often outweighing initial development costs.
    • Interfunctional teamwork is essential for accelerating product development cycles.

    Purpose of the Study:

    • To introduce the "Return Map" as a tool for optimizing product development through interfunctional collaboration.
    • To highlight the importance of self-discipline and accurate time estimation in achieving market timeliness.

    Main Methods:

    • The "Return Map" graphically represents the product development process, plotting costs and revenues against time.
    • It divides the timeline into investigation, development, and manufacturing/sales phases.
    • Four novel metrics are introduced: Break-Even-Time, Time-to-Market, Break-Even-After-Release, and the Return Factor.

    Related Experiment Videos

    Main Results:

    • The Return Map facilitates triangulation on the product development process, improving estimation and re-estimation of critical task times.
    • It fosters self-discipline within teams, crucial for rapid product release.
    • The four novel metrics provide a framework for assessing project feasibility and tracking success.

    Conclusions:

    • The Return Map is an effective tool for enhancing interfunctional teamwork and accelerating time-to-market.
    • Accurate estimation and continuous tracking of metrics are vital for product development success.
    • A culture that encourages honest estimation and learning from deviations is key to eliminating system slack.