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A Baby Bell reexamines itself.

R Lynch

    The Journal of Business Strategy
    |August 7, 1991
    PubMed
    Summary
    This summary is machine-generated.

    U S WEST, a Regional Bell Operating Company, conducted a comprehensive business and corporate culture reevaluation following its 1984 spin-off from AT&T. This strategic review aimed to adapt to a new market landscape.

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    Area of Science:

    • Business Administration
    • Organizational Behavior
    • Telecommunications Management

    Background:

    • U S WEST was one of seven Regional Bell Operating Companies created after the AT&T divestiture in January 1984.
    • The telecommunications industry underwent significant restructuring, necessitating strategic adaptation for newly independent companies.

    Purpose of the Study:

    • To examine the comprehensive business reevaluation undertaken by U S WEST post-divestiture.
    • To analyze the impact of this strategic review on the company's corporate culture.

    Main Methods:

    • Qualitative analysis of internal business documents and strategic reports.
    • Review of corporate communications and policy changes implemented by U S WEST.

    Main Results:

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    • The study identified a top-to-bottom reevaluation of all business aspects.
    • Significant focus was placed on transforming the corporate culture to align with new business objectives.

    Conclusions:

    • The strategic reevaluation by U S WEST was a critical response to industry changes.
    • Adapting corporate culture was integral to the company's post-divestiture strategy and long-term viability.