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Related Experiment Videos

Successful change programs begin with results.

R H Schaffer, H A Thomson

    Harvard Business Review
    |December 10, 1991
    PubMed
    Summary
    This summary is machine-generated.

    Shift from activity-focused to results-driven improvement programs for better corporate performance. This approach ensures measurable gains and employee support by focusing on achievable outcomes and continuous learning.

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    Area of Science:

    • Business Management
    • Organizational Behavior
    • Operations Management

    Background:

    • Many corporate improvement initiatives fail due to a focus on activities rather than measurable results.
    • Common approaches like seven-step problem solving and total quality management (TQM) lack a direct link between actions and outcomes, hindering performance improvements.

    Purpose of the Study:

    • To advocate for a results-driven improvement program model as a more effective alternative to activity-centered programs.
    • To highlight the benefits of focusing on specific, measurable operational improvements within short timeframes.

    Main Methods:

    • Contrasting activity-centered programs with results-driven programs, emphasizing their differing approaches to change and implementation.
    • Analyzing the strategic differences in policy, preparation, and outcome measurement between the two program types.

    Main Results:

    • Activity-centered programs often involve extensive preparation with delayed or negligible performance gains.
    • Results-driven programs yield rapid successes through an incremental approach, fostering employee buy-in and skill development.
    • These programs require minimal investment, leveraging existing organizational capabilities.

    Conclusions:

    • Results-driven improvement programs are more effective for enhancing corporate competitiveness by focusing on tangible outcomes.
    • Key strategies include setting ambitious short-term goals, continuous strategy review, and institutionalizing successful changes.