Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Videos

How public opinion really works.

D Yankelovich

    Fortune
    |October 5, 1992
    PubMed
    Summary
    This summary is machine-generated.

    Public opinion evolves through seven distinct phases. Understanding these stages, not just raw data, is crucial for effective political communication and policy-making.

    Related Concept Videos

    You might also read

    Related Articles

    Articles linked to this work by shared authors, journal, and citation graph.

    Sort by
    Same author

    Healthcare in the new millennium: the long boom meets the civil society.

    The Healthcare Forum journal·1998
    Same author

    The debate that wasn't. The public and the Clinton health care plan.

    The Brookings review·1996
    Same author

    The debate that wasn't: the public and the Clinton plan.

    Health affairs (Project Hope)·1995
    Same author

    Taking the public's temperature on reform. Interview by Jill L. Sherer.

    Hospitals & health networks·1994
    Same author

    How public opinion really works.

    Medical economics·1993
    Same author

    A perception gap.

    Health management quarterly : HMQ·1990
    Same journal

    THE RIDDLE OF THE WALL IN THE BRAIN.

    Fortune·2016
    Same journal

    BLOOD TESTING IS BOOMING.

    Fortune·2016
    Same journal

    INTO THE LIGHT.

    Fortune·2016
    Same journal

    BIG INNOVATION IN SMALL PLACES.

    Fortune·2016
    Same journal

    HACKER BAD BOY VENTURE CAPITALIST DISRUPTER HEALER.

    Fortune·2016
    Same journal

    THE FIGHT TO DOMINATE BIG PHARMA(CY).

    Fortune·2016
    See all related articles

    Area of Science:

    • Social Sciences
    • Political Science
    • Public Opinion Research

    Background:

    • Public opinion is a complex phenomenon.
    • Understanding public opinion shifts is vital for democratic processes.
    • Traditional polling methods may oversimplify public sentiment.

    Purpose of the Study:

    • To identify predictable stages in public thinking on issues.
    • To highlight the limitations of relying solely on raw polling numbers.
    • To provide a framework for better understanding public opinion dynamics.

    Main Methods:

    • Analysis of long-term public opinion trends.
    • Identification of recurring patterns in public discourse.
    • Synthesis of polling data with qualitative insights.

    Related Experiment Videos

    Main Results:

    • Public thinking on issues progresses through seven predictable stages.
    • Ignoring these stages leads to misinterpretations of public sentiment.
    • A nuanced understanding of opinion evolution is necessary.

    Conclusions:

    • Effective political strategy requires a deeper understanding of public opinion stages.
    • Raw polling numbers alone are insufficient for informed decision-making.
    • Further research into the dynamics of public opinion evolution is warranted.