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Preference regression modeling of multiple option healthcare delivery systems
G R Jarboe1, C D McDaniel, R H Gates
1University of Texas at Arlington 76019.
Journal of Ambulatory Care Marketing
|December 10, 1991
Abstract:
A collection of statistical analysis procedures is applied to the task of estimating relative market shares among different healthcare plans under the offering of multiple options. The results are developed into an interactive spreadsheet for estimating market shares when consumer perceptions of plan features are modified through product redesign or communications strategies.