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Marketing the by-products of development programs
The Journal of Business Strategy
|April 8, 1992
Summary
Boeing successfully utilized staff creativity and underused resources to generate substantial income. This innovative approach maximized internal assets for significant financial gain.
Area of Science:
- Business Management
- Innovation Studies
- Organizational Behavior
Background:
- Companies often possess underutilized resources and untapped employee creativity.
- Identifying and activating these internal assets can lead to significant business value.
Purpose of the Study:
- To examine how The Boeing Co. leveraged internal units to capitalize on staff creativity.
- To understand the financial benefits derived from activating previously underutilized resources.
Main Methods:
- Analysis of internal operational strategies within The Boeing Co.'s specific units.
- Case study approach focusing on resource allocation and employee engagement initiatives.
Main Results:
- The Boeing Co. generated significant income by integrating staff creativity with underutilized assets.
- Two internal units demonstrated successful models for resource optimization and income generation.
Conclusions:
- Leveraging employee creativity and underutilized resources is a viable strategy for increasing company revenue.
- Internal innovation and resourcefulness can be systematically cultivated for financial benefit.