The big-bang-for-your-buck theory.

H C Lucas1, P Weill, S Cox

  • 1Leonard N. Stern School of Management, New York University.

The Journal of Business Strategy
|June 7, 1993
PubMed
Summary

Properly investing in information technology (IT) yields strategic benefits, while poor implementation leads to significant financial losses. This guide offers a framework for evaluating IT investments and measuring their outcomes.

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