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Rancocas and Zurbrugg Hospitals introduce "News Hound" idea
Profiles in Healthcare Marketing
|August 6, 1995
Abstract:
You may have more public relations ambassadors throughout your healthcare facility than you realized. They're called employees. Rancocas and Zurbrugg Hospitals in New Jersey mobilized them in an effort to spread the good news. Now they're News Hounds, and the results have been above expectations.