Related Experiment Video
Updated: Aug 4, 2026

Watershed Planning within a Quantitative Scenario Analysis Framework
Published on: July 24, 2016
Integrating multiple publics into the strategic plan. The best plans can be derailed without comprehensive up-front
J W Peltier1, A K Kleimenhagen, G M Naidu
1College of Business & Economics, University of Wisconsin-Whitewater, USA.
Abstract:
The mission of a health care organization represents its vision for the future. The authors present an approach used to develop an organizational mission for a large multispecialty physician clinic. In implementing the strategic planning process, research objectives must be clearly stated that identify in advance how the data will be used. Failure to integrate strategic data from all relevant publics will likely result in a mission statement that misses the significant interests of one or more stakeholders and reduces the effectiveness of the strategic planning process. Although costly, comprehensive research can uncover some surprising differences in perception that, if ignored, might complete defeat strategic planning efforts.
More Related Videos
Related Concept Videos
Schemas
Social Traps
Groupthink
Planning Nursing Care I
Ethical Dilemmas II
Strategies of Self-Presentation I: Strategic Self-Presentation

