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Communication in the NHS: using qualitative approaches to analyse effectiveness
Journal of Management in Medicine
|December 9, 1995
Summary
Qualitative methods effectively supplement quantitative measures for assessing National Health Service (NHS) internal communications. Combining both approaches reveals key issues and can inform future national communication standards.
Area of Science:
- Health Services Research
- Organizational Communication
- Qualitative Research Methods
Background:
- Standard quantitative methods are typically used to evaluate internal communication effectiveness in the National Health Service (NHS).
- There is a need to explore complementary approaches for a more comprehensive assessment.
Purpose of the Study:
- To advocate for the use of qualitative methods to assess internal communication effectiveness within the NHS.
- To demonstrate how qualitative data can supplement existing quantitative findings.
Main Methods:
- A case study was conducted within an NHS Trust to generate qualitative data on internal communications.
- The generated qualitative data was compared with findings from standard quantitative methods.
Main Results:
- Qualitative data provided rich insights that confirmed and expanded upon quantitative findings.
- Both qualitative and quantitative methods identified significant issues within current NHS internal communications.
Conclusions:
- Qualitative methods are valuable additions to quantitative approaches for evaluating NHS internal communications.
- Integrated findings can highlight prevalent problems and guide the development of future national communication standards.