Making the deal real: how GE Capital integrates acquisitions

Most companies view acquisitions and mergers as onetime events managed with heroic effort--anxiety-producing experiences that often result in lost jobs, restructured responsibilities, derailed careers, and diminished power. Little wonder, then, that most managers think about how to get them over with--not how to do them better. But even as the number of mergers and acquisitions rises in the United States, studies show the performance of the resulting companies falls below industry averages more often than not. To improve these statistics, executives need to view acquisition integration as a manageable process, not a unique event. One company that has done exactly that is GE Capital Services, which has assimilated more than 100 acquisitions in the past five years alone and, in the process, has developed a formal model for melding new acquisitions into the corporate fold. Drawing on their experiences working with the company to develop the model, consultants Ron Ashkenas and Suzanne Francis, together with GE Capital's Lawrence DeMonaco, offer four lessons from the company's successful run. First, begin the integration process before the deal is signed. Second, dedicate a full-time individual to managing the integration process. Third, implement any necessary restructuring sooner rather than later. And fourth, integrate not only the business operations but also the corporate cultures. These guidelines won't erase all of the discomfort that accompanies many mergers, but they can make the process more transparent and predictable for those involved.