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Design as a marketing tool: cater to your clients
Trustee : the Journal for Hospital Governing Boards
|August 9, 1982
Summary
Hospitals are using design elements like convenience and comfort to gain a competitive edge. Strategic environmental reassessment through design enhances hospital marketing and market function.
Area of Science:
- Healthcare Management
- Marketing
- Environmental Design
Background:
- Market competition necessitates strategic adaptation for healthcare institutions.
- Hospital efficiency and market success are increasingly linked to environmental factors.
Purpose of the Study:
- To explore how hospitals leverage design strategies for marketing advantages.
- To identify key design elements that improve hospital marketability.
Main Methods:
- Analysis of case studies showcasing hospital design implementations.
- Review of marketing mechanisms influenced by environmental upgrades.
Main Results:
- Upgraded convenience, comfort, and atmosphere serve as significant marketing tools for hospitals.
- Design interventions can provide tangible marketing benefits and competitive advantages.
Conclusions:
- Strategic use of design in hospitals can enhance market position.
- Environmental design is a critical component of modern hospital marketing strategies.