A customer relations strategy for health care employee relations

The health care organization's own employees are among its most important assets. The growth of human resources management as a profession and its elevation to positions of higher importance in the organization demonstrates that the value of these assets is being recognized. Employees are also key customers. By using a customer relations strategy, the organization can increase the value it delivers to these vital customers. A five-step process is presented for employing the concepts and techniques of customer relations to the challenge of managing these assets.