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Related Experiment Videos

What's your strategy for managing knowledge?

M T Hansen1, N Nohria, T Tierney

  • 1Harvard Business School, Boston, MA, USA.

Harvard Business Review
|July 1, 1999
PubMed
Summary
This summary is machine-generated.

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Businesses must align knowledge management strategies with their competitive strategy. Two main approaches exist: the codification strategy for standardized products and the personalization strategy for customized solutions, both crucial for organizational success.

Area of Science:

  • Business Strategy
  • Knowledge Management
  • Organizational Behavior

Background:

  • The increasing importance of intellectual assets necessitates effective knowledge management.
  • Executives require guiding models for nascent knowledge management practices.

Purpose of the Study:

  • To identify and describe distinct knowledge management strategies.
  • To examine the relationship between knowledge management and competitive strategy.

Main Methods:

  • Comparative case study analysis of knowledge management practices.
  • In-depth examination of firms in management consulting, healthcare, and computer manufacturing.

Main Results:

  • Two primary knowledge management strategies were identified: codification and personalization.

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  • Codification strategy involves storing knowledge in databases for standardized products.
  • Personalization strategy relies on person-to-person contact for customized solutions.

    • Conclusions:

    • Knowledge management strategy must align with the company's overall competitive strategy.
    • Pursuing the wrong strategy or both can negatively impact business.
    • Active CEO and general manager involvement is key for successful knowledge management implementation.