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Adding value to security services.

R F Jones1

  • 1Pennsylvania Hospital, Philadelphia, USA.

Journal of Healthcare Protection Management : Publication of the International Association for Hospital Security
|November 11, 1999
PubMed
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Security managers must effectively market their services to demonstrate value in all sectors, including healthcare. This article explores various strategies for offering security services both internally and externally.

Area of Science:

  • Security Management
  • Healthcare Security
  • Service Marketing

Background:

  • The evolving landscape of security operations necessitates a proactive approach to demonstrating value.
  • Effective self-marketing by security managers is crucial for operational success across industries.
  • Healthcare facilities, in particular, face unique security challenges requiring strategic service offerings.

Purpose of the Study:

  • To highlight the critical need for security managers to market themselves and their services.
  • To review diverse options for providing security services within and beyond a facility.
  • To provide actionable insights for enhancing the visibility and perceived value of security operations.

Main Methods:

  • Literature review of current security management practices.

Related Experiment Videos

  • Analysis of marketing principles applied to service industries.
  • Case study considerations for in-house versus outsourced security models.

    • Main Results:

    • Security managers must adopt marketing strategies to showcase their expertise and the value of their services.
    • A broad spectrum of service delivery options exists, adaptable to various organizational needs.
    • Successful marketing enhances the integration and effectiveness of security within broader business objectives.

    Conclusions:

    • Proactive marketing is essential for security managers to thrive in contemporary operational environments.
    • Strategic planning of service offerings, both internal and external, is key to maximizing security impact.
    • The value of security services is amplified through effective communication and demonstrated outcomes.