Related Experiment Videos
Winston's "No Additives" campaign: "straight up"? "no bull"?
1Department of Human Development, University of Maryland, College Park 20742, USA. arnett@wam.umd.edu
Public Health Reports (Washington, D.C. : 1974)
|February 12, 2000
Summary
Adolescents and adults misunderstood "No Additives" cigarette claims, believing them healthier. Smokers found ads more appealing, suggesting a need for stronger disclaimers on tobacco marketing.
Area of Science:
- Public Health
- Tobacco Control
- Marketing and Consumer Behavior
Background:
- The tobacco industry frequently employs marketing strategies to appeal to target demographics.
- Understanding consumer perception of tobacco advertising is crucial for public health initiatives.
- The
Purpose of the Study:
- To analyze adolescent and adult interpretations of Winston cigarettes'
Main Methods:
- Surveyed 400 adolescents (12-17) and 203 adults (30-50) on their understanding of
Main Results:
- Two-thirds of adolescents and 27% of adults believed
Conclusions:
- The