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Predicting risk behaviors: development and validation of a diagnostic scale.
K Witte1, K A Cameron, J K McKeon
1Department of Communication, Michigan State University, East Lansing 48824-1212, USA.
Journal of Health Communication
|October 1, 1996
Summary
This study introduces the Risk Behavior Diagnosis (RBD) Scale, a tool to help health practitioners select effective health messages. The validated scale guides the development of persuasive communication to promote healthy behaviors.
Area of Science:
- Health Communication
- Behavioral Science
- Psychology
Background:
- Health messages can either promote behavior change or backfire.
- Tailoring messages to individuals is crucial for effective health promotion.
- The Extended Parallel Process Model (EPPM) provides a theoretical framework for understanding fear appeal theories.
Purpose of the Study:
- To develop and validate the Risk Behavior Diagnosis (RBD) Scale.
- To create a tool for health practitioners to identify optimal health risk messages.
- To guide the application of the EPPM in health communication strategies.
Main Methods:
- Development of the RBD Scale based on the EPPM.
- Validation of the scale for content, construct, and predictive validity.
- Integration of the scale with a formula for message selection.
Main Results:
- The RBD Scale demonstrated high content validity.
- The RBD Scale showed high construct validity.
- The RBD Scale exhibited high predictive validity for message effectiveness.
Conclusions:
- The RBD Scale is a valid and reliable tool for health practitioners.
- The scale facilitates the development of tailored and persuasive health risk messages.
- The RBD Scale supports the promotion of healthy behaviors through evidence-based communication.