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Related Experiment Videos

Getting the attention you need.

T H Davenport1, J C Beck

  • 1Andersen Consulting's Institute for Strategic Change, Cambridge, Massachusetts, USA. thomas.h.davenport@ac.com

Harvard Business Review
|January 6, 2001
PubMed
Summary
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Attention is a scarce resource in today's information-rich business environment. Effective attention management is crucial for leaders to ensure employees focus on key corporate goals, leveraging economic, psychobiological, and technological strategies.

Area of Science:

  • Business Management
  • Cognitive Psychology
  • Information Science

Background:

  • Employees face an overwhelming volume of business information, leading to attention deficits.
  • Achieving corporate objectives requires focused employee attention, which is increasingly scarce.

Purpose of the Study:

  • To analyze how companies manage employee and visitor attention.
  • To offer guidelines for maintaining employee focus on critical corporate tasks.

Main Methods:

  • Analysis of attention management through economic, psychobiological, and technological lenses.
  • Drawing lessons from successful "sticky" websites and traditional attention industries (advertising, film, TV).

Main Results:

  • Attention is a zero-sum game; managing it requires understanding its limited nature.

Related Experiment Videos

  • Leveraging basic survival and competitive instincts can enhance employee focus.

    • Conclusions:

    • Leaders must recognize attention as a critical, often misunderstood and mismanaged, business resource.
    • Effective attention management strategies are essential for corporate success in the digital age.