Private self-consciousness as a moderator of the relationship between value orientations and attitudes

The author examined implications of private self-consciousness (PrivSC; Fenigstein, Scheier, & Buss, 1975) for the relationships between social values and issue attitudes. Indeed, the author expected that the value orientations of authoritarianism and individualism would shape attitudes toward physician-assisted suicide. Values and attitudes were consistent in the high-PrivSC participants, who tended to be more aware of different beliefs held simultaneously than were the low-PrivSC participants. However, for the low-PrivSC individuals, there was no relationship between values and attitudes. The results of 2 studies among U.S. undergraduate students confirmed these predictions.