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Marketing the GP/specialist referral system: an opportunity for the future
1ExperDent Consultants Inc., 218-4940 No. 3 Road, Richmond BC V6X 3A5, Canada.
Implant Dentistry
|April 20, 2001
Abstract:
Despite the predictions of some gloom casters, there is a strong economic future for dentistry. One of the ways to ensure this strength is to develop an enhanced integrated approach to the general practitioner/specialist referral system. This requires a planned marketing technique that draws the two practices--GP and specialist--into an alliance of greater understanding.
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