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Published on: February 16, 2011
Making health care quality reports easier to use
J H Hibbard1, E Peters, P Slovic
1Department of Planning, Public Policy and Management, University of Oregon, 1209 University of Oregon, Eugene, OR 97403-1209, USA. jhibbard@oregon.uoregon.edu
The Joint Commission Journal on Quality Improvement
|November 16, 2001
Summary
Simplified comparative quality information helps consumers, especially those with lower comprehension skills, make better decisions. Presenting data in easier formats improves accuracy and information use.
Area of Science:
- Consumer behavior research
- Health services research
- Information design
Background:
- Consumers desire comparative quality information but struggle to use it due to complexity.
- Limited consumer use of data hinders informed decision-making in areas like health plan selection.
Purpose of the Study:
- To identify reporting approaches that enhance consumer comprehension of comparative information.
- To assess if simplified formats improve information use accuracy for low-skill consumers.
Main Methods:
- Experimental design with random assignment to different information presentation conditions.
- Decision tasks involving health plan selection using comparative data.
- Study samples included elderly Medicare beneficiaries and a nonelderly population.
Main Results:
- Specific data presentation strategies significantly improve information accuracy for consumers with lower skill levels.
- Relative star ratings enhance comprehension for lower-skilled individuals.
- Evaluative labels benefit consumers with mid-range comprehension skills.
Conclusions:
- Employing user-friendly reporting formats can increase the utilization of comparative quality information.
- Improved information presentation enhances the effectiveness of reporting efforts and consumer decision-making.
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