Letter encoding in visual word identification: more evidence for a word-integration explanation for parafoveal...

A letter string presented briefly in the parafovea facilitates naming a foveally presented word provided that the two stimuli are orthographically similar. The facilitation (called priming) is asymmetrical in that to obtain it, both letter strings must have the first letters in common. One possible explanation, a letter-integration hypothesis, proposes that readers only identify the letters at the beginning of the parafoveal stimulus, an action that facilitates processing the target. Another explanation, a word-integration hypothesis, postulates that all the letters of the parafoveal stimulus are identified and that the asymmetry occurs because the first letters of the parafoveal stimulus are weighted more heavily than the later ones. The two accounts differ in the way the position of the first letter is determined: The first postulates that readers know the side to identify first without reference to the stimulus; the second postulates that readers establish an order on the stimuli postcategorically. To distinguish the views, we presented English and Hebrew stimuli to bilingual readers. Readers could not anticipate the position of the first letters; hence, if the letter-integration explanation is correct, the asymmetry in the priming should be attenuated. Consistent with the word-integration explanation, however, priming occurred when the target shared the beginning letters with the prime in both languages.