Visual mental images can be ambiguous: insights from individual differences in spatial transformation abilities
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Updated: Sep 29, 2026

Three-Dimensional Mapping of the Rotation of Interactive Virtual Objects with Eye-Tracking Data
Published on: October 18, 2024
Fred W Mast1, Stephen M Kosslyn
1Department of Psychology, Harvard University, Cambridge, MA 02138, USA. fmast@wjh.harvard.edu
Abstract:
The debate about whether objects in mental images can be ambiguous has produced ambiguous results. In some studies, participants could not reinterpret objects in images, but even in the studies where participants could reinterpret visualized patterns, the results are not conclusive. The present study used a novel task to investigate the reinterpretation of ambiguous figures in imagery, which required the participants to mentally rotate a figure 180 degrees before attempting to "see" an alternate interpretation. In addition, the participants did not know the purpose of the study in advance, nor did they see alternate interpretations of the stimuli; moreover, we explicitly measured individual differences in key mental imagery abilities. Eight of the 44 participants discovered the alternate version while they were memorizing the figure; 16 reported it after mentally rotating an image; and 20 were not able to "see" the alternate version. The ability to rotate images, assessed with an independent task, was highly associated with reports of image reversals, whereas measures of other imagery abilities were not.
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