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Implementing a Web-based content management system.

Brian Pomeroy1, Evan Crawford, Albert Sinisi

  • 1e-Transformation/e-Medicine Center, Children's Hospital, Philadelphia, USA.

Journal of Healthcare Information Management : JHIM
|January 30, 2003
PubMed
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The Children's Hospital of Philadelphia improved its website by implementing a content management system. This enhanced patient satisfaction, attracted new patients, and streamlined content updates for clinicians.

Area of Science:

  • Health Informatics
  • Digital Health Strategy
  • Hospital Administration

Background:

  • Healthcare organizations face challenges in maintaining up-to-date and engaging websites.
  • Websites are crucial for patient satisfaction, patient acquisition, and supporting clinical and business objectives.

Purpose of the Study:

  • To describe the web site transformation at The Children's Hospital of Philadelphia.
  • To detail the implementation of a content management system (CMS) to improve web presence.

Main Methods:

  • Implementation of a content management system (CMS).
  • Delegation of content creation and updating to departmental staff.
  • Streamlining web content workflows to eliminate bottlenecks.

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Main Results:

  • Improved efficiency in web content creation and updating.
  • Enhanced ability to meet the needs of clinicians and business plans.
  • Potential for increased patient satisfaction and new patient acquisition through a more dynamic web presence.

Conclusions:

  • A CMS can effectively empower hospital staff to manage web content.
  • Web site transformation using a CMS can align digital presence with patient and organizational goals.
  • Faster content updates contribute to a more responsive and effective hospital website.