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Related Experiment Videos

Evaluation of an Internet-based smoking cessation program: lessons learned from a pilot study.

Edward G Feil1, John Noell, Ed Lichtenstein

  • 1Oregon Research Institute Eugene OR 97403, USA. edf@ori.org

Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco
|May 15, 2003
PubMed
Summary

This study evaluated an Internet-based smoking cessation program. The program achieved an 18% cessation rate at 3 months, demonstrating the potential of online interventions for tobacco users.

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Area of Science:

  • Digital Health
  • Public Health
  • Behavioral Science

Background:

  • The Internet offers a vast platform for health interventions, including smoking cessation.
  • Empirical evidence for the efficacy of Internet-delivered smoking cessation programs is limited.
  • A significant portion of the American population has internet access, highlighting the potential reach of online cessation tools.

Purpose of the Study:

  • To evaluate the efficacy and user experience of a newly developed Internet-based smoking cessation program.
  • To examine recruitment strategies, website usage, retention methods, and user satisfaction.
  • To determine the short-term cessation rate of the online intervention.

Main Methods:

  • Development of an interactive, multimedia-rich website with modules on social support and cognitive-behavioral coping skills.

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  • Short-term evaluation involving 370 subjects followed for 3 months.
  • Data collection on satisfaction, website usage patterns, and cessation rates (defined as 7-day point prevalence abstinence).

    • Main Results:

    • The program was rated as easy to use, with the social support component being the most frequently utilized.
    • A 3-month cessation rate of 18% was observed; non-respondents were classified as smokers.
    • Internet user groups and search engines proved to be the most effective recruitment channels.

    Conclusions:

    • Internet-delivered smoking cessation programs can achieve significant abstinence rates.
    • The developed website demonstrated user-friendliness and engagement, particularly the social support features.
    • Effective recruitment strategies for online health interventions involve leveraging online communities and search engine optimization.