[Anti-aging. Facts and visions]

Area of Science:

• Dermatology and Cosmetology
• Sociology of Health and Beauty Standards

Background:

• Modern society emphasizes youth and beauty as key social ideals.
• The pursuit of these ideals drives demand for anti-aging and skin rejuvenation products and procedures.
• Many commercially available anti-aging solutions lack rigorous scientific validation.

Purpose of the Study:

• To critically analyze the prevalent concepts of aging and anti-aging (rejuvenation).
• To evaluate common "anti-aging measures" against scientific evidence and recommendations.
• To discuss the gap between societal desires and scientific realities in cosmetic interventions.

Main Methods:

• Literature review of scientific recommendations on skin aging.
• Analysis of popular "anti-aging measures" and their claims.
• Discussion of the socio-cultural context influencing anti-aging trends.

Main Results:

• A significant disconnect exists between the marketing of anti-aging products and scientific evidence.
• Many widely adopted measures for preventing skin aging do not align with established scientific principles.
• The terms "aging" and "anti-aging" are frequently used in a trend-driven manner, often detached from empirical data.

Conclusions:

• The manuscript highlights the need for evidence-based approaches to skin aging and rejuvenation.
• Consumers should be cautious of "anti-aging" claims lacking scientific support.
• Further research and education are needed to bridge the gap between cosmetic industry trends and scientific recommendations.