Research basics: getting past gatekeepers

In order to conduct research the investigator must first get beyond the "gatekeepers," the people who have the power or the influence to keep the research project from being investigated. Two factors that get researchers past gatekeepers are integrating some basic assumptions about all institutions and using selected practical strategies to gain entry. Basic assumptions include consideration of the institution as a dynamic social system encompassing territoriality issues, a resistance to change, and investment in maintaining good public relations. Practical strategies include communicating with the "right" people, "marketing" your proposal effectively, and creating a "win-win" situation.