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An online consumer health information resource: 3-year usage summary
Karen E Burk1, Martha T Martin, Cheryl A Reilly
1Information Systems, Partners HealthCare System, Boston, MA, USA.
AMIA ... Annual Symposium Proceedings. AMIA Symposium
|January 20, 2004
Summary
This study analyzed user activity on Partners Health Online over three years. Findings reveal key patterns in website traffic, visitor demographics, and how people seek health information online.
Area of Science:
- Health Informatics
- Consumer Health Information
- Digital Health Platforms
Background:
- Partners Health Online provides public access to a wide range of health and disease information.
- The platform includes Partners-specific resources such as departments, physicians, clinical trials, classes, and support groups.
- Health content is licensed from Healthwise, Inc.
Purpose of the Study:
- To describe patterns of user activity on the Partners Health Online portal.
- To analyze website traffic trends over a three-year period.
- To understand visitor characteristics and information-seeking behaviors on a consumer health website.
Main Methods:
- Analysis of website activity data over a 3-year period.
- Examination of traffic patterns, including page views and user navigation.
- Characterization of visitor demographics and user information-seeking behaviors.
Main Results:
- Detailed analysis of website traffic patterns over three years.
- Identification of key visitor characteristics and user demographics.
- Insights into prevalent information-seeking behaviors on the health portal.
Conclusions:
- Understanding user engagement is crucial for optimizing digital health platforms.
- Analysis of website data can inform strategies for delivering consumer health information.
- User behavior patterns provide valuable insights for improving online health resources.