Cross-Sectional Research
Longitudinal Research
Observational Studies
Regression Toward the Mean
What is Behavior?
Energy Budgets
You might also read
Articles linked to this work by shared authors, journal, and citation graph.
Updated: Oct 9, 2025

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
Published on: September 27, 2019
J Jacoby1, G V Johar, M Morrin
1Marketing Department, New York University, New York, NY 10012, USA. jjacoby@rnd.stern.nyu.edu
Consumer behavior research expanded between 1993-1996. However, the field
Area of Science:
Background:
Purpose of the Study:
Main Methods:
Main Results:
Conclusions: