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Cross-Sectional Research01:50

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In cross-sectional research, a researcher compares multiple segments of the population at the same time. If they were interested in people's dietary habits, the researcher might directly compare different groups of people by age. Instead of following a group of people for 20 years to see how their dietary habits changed from decade to decade, the researcher would study a group of 20-year-old individuals and compare them to a group of 30-year-old individuals and a group of 40-year-old...
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Consumer behavior: a quadrennium.

J Jacoby1, G V Johar, M Morrin

  • 1Marketing Department, New York University, New York, NY 10012, USA. jjacoby@rnd.stern.nyu.edu

Annual Review of Psychology
|March 12, 2004
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Summary
This summary is machine-generated.

Consumer behavior research expanded between 1993-1996. However, the field

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Area of Science:

  • Consumer behavior research
  • Marketing science
  • Scholarly publishing

Background:

  • The period 1993–1996 saw increased research and publication in consumer behavior.
  • Both general and specialized scholarly works were published.

Purpose of the Study:

  • To review scholarly contributions in consumer behavior from 1993–1996.
  • To identify limitations and suggest future research directions.
  • To address ethical concerns in consumer research.

Main Methods:

  • Literature review of consumer behavior publications.
  • Analysis of general interest and domain-specific scholarly contributions.
  • Examination of ethical standards in the field.

Main Results:

  • Significant growth in consumer behavior research and publications.
  • Identification of research limitations and areas for future study.
  • Concerns raised about the lack of a researcher ethics code.

Conclusions:

  • Consumer behavior research has expanded significantly.
  • The absence of a formal ethics code by the leading association may undermine research integrity.
  • Further research should consider ethical implications and standards.