Related Experiment Videos
A real-world way to manage real options
1Monitor Group, Cambridge, Massachusetts, USA. tom_copeland@monitor.com
Harvard Business Review
|March 20, 2004
Summary
This study introduces the binomial valuation model to simplify real options analysis for corporate growth projects. It offers a practical method for valuing complex investments like R&D and expansion, improving decision-making.
Area of Science:
- Finance
- Corporate Strategy
- Decision Analysis
Background:
- Corporate growth projects, such as R&D and geographic expansion, are often viewed as "real" options, presenting managers with strategic choices.
- Traditional application of options theory to these real options is hindered by their inherent complexity.
- Existing valuation models like Black-Scholes-Merton are often ill-suited for the nuances of real options.
Purpose of the Study:
- To demonstrate the utility of the binomial valuation model in simplifying and improving the analysis of real options.
- To provide a practical framework for valuing complex corporate growth projects.
- To address the gap between theoretical and realized values in real options management.
Main Methods:
- Utilizing a binomial valuation model to assess corporate growth projects as real options.
- Constructing an "event tree" to map potential project values over its lifecycle.
- Working backward from project completion values to determine present-day option value.
- Identifying decision trigger points and exercise rules on a binomial decision tree.
Main Results:
- The binomial model offers a mathematically simpler and more adaptable approach to real options valuation compared to traditional models.
- The event tree and backward calculation method provide a clear range of possible future option values at decision points.
- Establishing clear decision trigger points and exercise rules can mitigate the gap between theoretical and realized option values.
Conclusions:
- The binomial valuation model is a powerful tool for simplifying complex real options analysis in corporate finance.
- Effective management of real options requires careful identification of decision points and strategic exercise rules.
- This approach enhances the strategic decision-making process for corporate growth initiatives.