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[Nursing audit as a professional marketing strategy]
Maria Suêuda Costa1, Benedita Pessoa Forte, Maria Dalva Santos Alves
1Políticas Públicas de Saúde e FAMEPE: Familia, Ensino, Pesquisa e Extensão. sueud@ig.com.br
Revista Brasileira De Enfermagem
|December 18, 2004
Summary
This study explores audit experiences in public health to enhance nursing practice. It proposes a professional marketing strategy to elevate the nurse
Area of Science:
- Public Health
- Nursing Administration
Context:
- Audit experience within an interdisciplinary team in public health services in Fortaleza-CE.
- Exploration of the functional dimension of audit actions in healthcare.
Purpose:
- To describe the functional dimension and importance of audit actions for nursing.
- To define a professional marketing strategy model for nurses.
Summary:
- Leverages contemporary Administration theory to inform audit practice.
- Proposes a novel audit nursing strategy focused on enhancing professional significance.
- Highlights the unconscious scientific marketing identity currently employed by nurses.
Impact:
- Aims to elevate the professional standing and recognition of nursing within public health.
- Provides a strategic framework for nurses to consciously utilize marketing principles.