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Updated: Aug 18, 2026

Comprehensive & Cost Effective Laboratory Monitoring of HIV/AIDS: an African Role Model
Published on: October 31, 2010
Leveraging the power of the media to combat HIV/AIDS
Matt James1, Tina Hoff, Julia Davis
1Henry J. Kaiser Family Foundation, Menlo Park, California, USA. mjames@kff.org
Abstract:
Improving HIV/AIDS prevention efforts, especially those focused on young people, is a key challenge in the fight against the pandemic. Since the mid-1990s the Henry J. Kaiser Family Foundation has partnered with U.S.-based media companies on comprehensive HIV/AIDS campaigns. This paper outlines the unique public education model that it is using, and how Kaiser is expanding this work globally by working with some of the largest media companies in the world to undertake new initiatives in Russia and India.
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