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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Understanding the role of cigarette promotion and youth smoking in a changing marketing environment

Dean M Krugman1, William H Quinn, Yongjun Sung

  • 1Department of Advertising and Public Relations, Grady College of Journalism and Mass Communication, University of Georgia, Athens, GA 30602, USA. dkrugman@arches.uga.edu

Journal of Health Communication
|July 23, 2005
PubMed

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