Related Experiment Video

Updated: Aug 4, 2026

Training Synesthetic Letter-color Associations by Reading in Color
10:27

Training Synesthetic Letter-color Associations by Reading in Color

Published on: February 20, 2014

When the visual format of the color carrier word does and does not modulate the stroop effect

Chris Blais1, Derek Besner

  • 1Psychology Department, University of Waterloo, Waterloo, Ontario, Canada. cblais@watarts.uwaterloo.ca

Memory & Cognition
|April 18, 2006
PubMed

More Related Videos

The Emotional Stroop Task: Assessing Cognitive Performance under Exposure to Emotional Content07:21

The Emotional Stroop Task: Assessing Cognitive Performance under Exposure to Emotional Content

Published on: June 29, 2016

Examining Bilingual Language Control Using the Stroop Task05:31

Examining Bilingual Language Control Using the Stroop Task

Published on: February 26, 2020

Related Concept Videos

Framing Effects03:26

Framing Effects

Information is everywhere and its presentation—such as how and when items are presented—can impact our perceptions and decisions surrounding the info. This broad concept umbrellas framing effects—influences that occur due to the way information is framed in its appearance, whether it’s purely the order or the specific wording of a message. Let’s take a look at numerous ways in which two versions of something can objectively say the same thing, yet we respond in different ways based on the...
Color Vision01:24

Color Vision

Color perception begins in the retina, the light-sensitive layer at the back of the eye. Two main theories explain how colors are seen: the trichromatic theory and the opponent-process theory. The trichromatic theory, proposed by Thomas Young in 1802 and extended by Hermann von Helmholtz in 1852, suggests that color vision is based on three types of cone receptors in the retina. These cones are sensitive to different but overlapping ranges of wavelengths corresponding to red, blue, and green.
Factors Affecting Perception01:25

Factors Affecting Perception

Perception is influenced by perceptual set, context, motivation, and emotion. Perceptual set, or perceptual expectancy, refers to the tendency to perceive things in a particular way, influenced by previous experiences and expectations. This phenomenon affects the interpretation of stimuli, creating a set of mental tendencies and assumptions that impact sensory perceptions of sound, taste, touch, and sight.
An illustrative example of a perceptual set is the scenario where an airline pilot told...
Perceptual Constancy01:12

Perceptual Constancy

Perceptual constancy is the ability to recognize that objects remain consistent and unchanged even when their appearance varies due to changes in sensory input. There are four main types of perceptual constancy: size constancy, shape constancy, color constancy, and brightness constancy.
Size constancy is the recognition that an object remains the same size, even when its image on the retina changes. For instance, a bus is perceived to be large enough to carry people, even if it looks tiny from...
Causes of Similarity-Dissimilarity Effect01:26

Causes of Similarity-Dissimilarity Effect

The similarity-dissimilarity effect, a fundamental concept in social psychology, explains how interpersonal similarities and differences influence attraction and social interactions. This effect is supported by three key psychological perspectives: balance theory, social comparison theory, and consensual validation.Balance Theory and Cognitive ConsistencyBalance theory, developed by Fritz Heider, posits that individuals seek cognitive consistency in their relationships. When two people share...