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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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The relationship between health plan advertising and market incentives: evidence of risk-selective behavior

Ateev Mehrotra1, Sonya Grier, R Adams Dudley

  • 1Department of Health Care Policy, Harvard Medical School, Brigham and Women's Hospital, Boston, Massachusetts, USA.

Health Affairs (Project Hope)
|May 11, 2006
PubMed

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