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Building the green way.

Charles Lockwood¹

¹charleslockwood@verizon.net

Harvard Business Review

|June 15, 2006

Summary

Green building practices are now financially advantageous, offering lower costs and improved productivity. Adopting these sustainable methods is becoming a necessity for businesses to avoid obsolescence.

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Area of Science:

Environmental Science and Engineering
Sustainable Architecture
Corporate Sustainability

Background:

The perception of green building has shifted from niche environmentalism to mainstream financial viability.
Historically, green construction focused on resource conservation, but now includes significant economic benefits.
The availability and cost of green materials and systems have improved, making them accessible for standard budgets.

Purpose of the Study:

To highlight the evolving perception and tangible benefits of green building.
To emphasize the financial advantages, including cost savings and productivity gains, associated with sustainable construction.
To underscore the growing necessity of green building practices for corporate success and avoiding obsolescence.

Main Methods:

Analysis of the shift in perception regarding green building practices.
Identification of key financial and operational advantages of well-designed green buildings.
Reference to established building-rating systems such as LEED, BREEAM, and Green Star that validate green construction benefits.

Main Results:

Green buildings offer significant financial advantages, including lower utility costs and enhanced employee productivity, retention, and attraction.
Green building materials, systems, and furnishings are increasingly affordable, often comparable to or cheaper than standard options.
Established rating systems confirm the benefits of green construction, driving its adoption into the corporate mainstream.

Conclusions:

Green building is no longer an expensive experiment but a financially sound and accessible strategy for most companies.
Corporations must embrace environmental and economic sustainability through green renovations and construction to remain competitive.
Failure to adopt green building practices risks obsolescence for standard buildings as sustainable construction becomes the norm.

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