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Web-based tailored lifestyle programs: exploration of the target group's interests and implications for practice
Marieke W Verheijden1, Marielle P Jans, Vincent H Hildebrandt
1Netherlands Organisation for Applied Scientific Research TNO, Department of Physical Activity and Health, Leiden, The Netherlands.
Health Promotion Practice
|July 4, 2006
Summary
Web-based lifestyle programs can effectively promote health by aligning with user interests in physical activity and nutrition. Most users are interested in these programs, especially if they are short and offer follow-up testing.
Area of Science:
- Health Promotion
- Digital Health
- Behavioral Science
Background:
- Reaching target audiences in web-based health promotion requires understanding user desires.
- Assessing the interests and needs of potential participants is crucial for program design.
Purpose of the Study:
- To evaluate the interests and needs of a target audience for web-based tailored lifestyle programs.
- To determine factors influencing participation and preferences for web-based health interventions.
Main Methods:
- Survey data collected from 505 members of a Dutch Internet panel.
- Analysis of participation rates, expressed interest, and specific preferences for web-based lifestyle programs.
Main Results:
- 57% of the panel expressed interest in web-based lifestyle programs, driven by general lifestyle interest and online tests.
- Participation duration preference was under 17 minutes, with high interest (84%) in follow-up testing.
- Physical activity and nutrition were the most sought-after topics; willingness to pay was very low.
Conclusions:
- Web-based tailored lifestyle programs are a viable tool for behavior change efforts.
- Program design should consider user preferences for duration, follow-up, and specific health topics.
- Future web-based health promotion should focus on user-centric design and accessibility.
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