Related Experiment Video
Updated: Jul 18, 2026

Exploring Infant Sensitivity to Visual Language using Eye Tracking and the Preferential Looking Paradigm
Published on: May 15, 2019
Preference for peers in infancy
Wakako Sanefuji1, Hidehiro Ohgami, Kazuhide Hashiya
1Graduate School of Human-Environment Studies, Kyushu University, 6-19-1 Hakozaki, Higashi-ku, Fukuoka 812-8581, Japan. wakko-s@mrh.biglobe.ne.jp <wakko-s@mrh.biglobe.ne.jp>
Insights
Infants prefer peers similar to themselves, not just those with babyish features. This study explored infant social preferences, finding that 6- and 9-month-olds favored same-age peers in visual tasks.
Area of Science:
- Developmental Psychology
- Infant Social Cognition
Background:
- Infants show a preference for other infants over adults.
- This preference is often attributed to 'babyish' features or self-similarity.
Purpose of the Study:
- To differentiate between preference for 'babyish' characteristics and preference for self-similar peers in infants.
- To investigate if infants prefer same-age peers over younger or older infants.
Main Methods:
- Presented 6- and 9-month-old infants with visual stimuli (movies and static images) of infants of different ages.
- Recorded infant looking preferences to assess social preference.
Main Results:
- Nine-month-olds preferred same-age infants in movie stimuli.
- Both 6- and 9-month-olds preferred static images of same-age infants.
- Six-month-olds' lack of preference for same-age infants in movies may relate to information processing abilities.
Conclusions:
- Infant peer preference is primarily driven by physical similarity to oneself.
- The findings suggest self-similarity is a stronger cue than general 'babyishness' for early social preference.
Abstract:
Previous findings suggest that infants prefer other infants from among individuals of various ages. There are two explanations for this: one is that like adults, infants prefer babyish characteristics; the other is that infants prefer individuals who are similar to themselves. We examined whether infants respond differently to same-age infants from among older or younger infants. This might allow the possibility of methodologically separating the two explanations for peer preference in infancy. The results revealed that 9-month-olds showed peer preference when they saw movies of infants. Further experiments showed that 6- and 9-month-olds preferred static images of same-age infants. The lack of preference of 6-month-olds for movies of same-age infants could be related to their ability to process information. Thus, the cue for peer preference may be physical similarity to oneself, rather than the strength of babyish characteristics reflecting a particular developmental stage.
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