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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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A discussion of refractive medical behavior from an experiential marketing viewpoint

Yung-Ching Ho1, Ye-Chuen Li, Tzu-Hsin Su

  • 1Department of Business Administration, Chung Cheng University, 160, Sansing, Minsyong Township, Chiayi County 621, Taiwan, ROC. bmaych@ccu.edu.tw

Journal of Hospital Marketing & Public Relations
|December 30, 2006
PubMed

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