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Can private companies contribute to public programs' outreach efforts? Evidence from California
Mireille Jacobson1, Thomas C Buchmueller
1School of Social Ecology, University of California, Irvine, CA, USA. mireille@uci.edu
Abstract:
We studied an innovative outreach effort in California, which trains and certifies community organizations to help complete Medicaid and State Children's Health Insurance Program (SCHIP) applications. In this paper we provide a detailed description of participating organizations, the populations they serve, and their success at turning submitted applications into enrollments. We found that insurance brokers and income tax preparers-for-profit groups that are not typically associated with outreach-make important contributions to Medicaid and SCHIP in California. Brokers, in particular, help serve a hard-to-reach population: those on the higher end of the income eligibility thresholds.
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